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Showing the House

Your house should always be available for show, even though it may occasionally be inconvenient for you. Let your listing agent put a lock box in a convenient place, to make it easy for other agents to show your home to homebuyers. Otherwise, agents will have to schedule appointments, which is an inconvenience. Most will just skip your home to show the house of someone else who is more cooperative.

The Listing Agent - Marketing to Home Buyers

Advertising in General

Every home seller likes to be assured that their listing agent or the real estate company will run ads featuring their home. Newspaper ads could be large display ads with lots of listings or small classified ads featuring just your property. Ads may also appear in local real estate magazines and your listing will also show up on the Internet.

Of course the agents and companies will run ads featuring your house, but not for the reasons you expect.

The Listing Agent - Marketing to Other Agents

Even before the sign is up and the brochures are ready, your agent should list your property with the local MLS (Multiple Listing Service). The MLS is a database of all the homes listed by local real estate agents who are members of the service, which is practically all of the local agents.

The Listing Agent - Preliminary Marketing of your Home

When you bought your home, you probably used the services of a real estate agent. You found that agent through a referral from a friend or family member, or through some sort of advertising or marketing. The agent helped you in many ways and eventually you found the house of your dreams, made an offer, closed the deal, and moved in.

For whatever reason, now it is time to sell your home and you need a real estate agent again. Many home sellers, especially those selling their first home, tend to think all agents are similar to the one that helped them buy their home.

Listing Commissions and Related Issues

In most areas there is a "customary" percentage that real estate agents expect to earn as a commission. Usually, it is six percent of the sales price. In some areas it can be as high as seven percent. However, just like anything else in real estate, this amount is negotiable. When completing the listing agreement, you and your agent will agree on the amount of the real estate commission.

Cut-Rate Listing Commissions

Types of Listings

There are several different types of listing contracts, but very few of them are used. The "Exclusive Right to Sell" is the most common, but there is the "open listing," the "exclusive agency listing," and the "one-time show."

Open Listing

Getting your house ready to sell


When conversing with real estate agents, you will often find that when they talk to you about buying real estate, they will refer to your purchase as a "home." Yet if you are selling property, they will often refer to it as a "house." There is a reason for this. Buying real estate is often an emotional decision, but when selling real estate you need to remove emotion from the equation.

Leveling an Old House

If you have ever considered buying an old house with the idea to fix it up, then one of the first things you probably thought of was ... level the house first, then fix it up.

Why isn't it level?

Before you do any leveling, you need to know why it isn't level now. There are a number of reasons why it may not be level.

Begin this process by inspecting the foundation itself. Does it have a foundation, or was it build on post and piers? Check to see if beams and floor joists were set on blocks of wood, or large rocks, or simple set directly on the ground.

Pricing Your House to Sell

Setting a reasonable price for your home is one of the most difficult decisions you make before selling it. Remember, once your home is on the market, it becomes a "product", compared to similar products by Realtors® and buyers alike.

Pricing a Luxury Home or homes with acreage is no different from pricing any home - except that there are fewer buyers in the upper price ranges, so accurate pricing is even more important.


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